Онлайн тесты на тему "Иностранный язык в профессиональной деятельности – 1-2 промежуточные, итоговый и компетентностный тесты, 4 семестр, Синергия [ID 59382]"

Тестовое задание на тему: Иностранный язык в профессиональной деятельности – 1-2 промежуточные, итоговый и компетентностный тесты, 4 семестр
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Описание работы

Тест 1

Match the terms to their definitions:
(one word) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
(two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
(two words) Gathering relevant information to identify trends and patterns is called …
The English language …
By incorporating English in their brand names, slogans, and marketing materials, companies can create …
To succeed in branding, companies should …
Adapting marketing messages and materials to suit the local language, culture, and preferences of the target market is called …

Тест 2

(four answers) The marketing mix originally included …
The objective of the BCG analysis is …
(one word) The physical things that people buy for personal use are called … goods.
Put the stages of the product life cycle in the right order:

Тест 3

(one word) Identifying, anticipating and satisfying customer needs while making profit is called …
Match the terms to their definitions:
Match the letters of PEST to their meanings:
Put the stages of marketing research in the correct order:
Match the research approaches to their descriptions:
(one word) When the sales of a product are highest, it is called the … stage.

Итоговый тест

… is an ever-evolving field, and it's important to continuously learn and adapt.
According to hh.ru, … of marketers stated on their CVs they could speak English at a high level.
(two words) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
(two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
Put the steps for taking a company abroad in the right order:
Before entering a foreign market, it’s essential to research its key indicators such as GDP, population trends, income levels, and market growth rates. This description is about …
The SWOT analysis stands for …
Match the examples of words to the way they have been borrowed.
Match the terms to their definitions:
Put the stages of marketing research in the correct order:
Match the research approaches to their descriptions:
. … data is information collected by or for an organization to address that organization’s specific research question or needs
Strategic planning is …
. ... is the written document or blueprint for implementing and controlling an organization’s marketing activities related to specified marketing strategy
Marketing implementation …
In BCG analysis, businesses and products that have a high market share but low growth potential are called …
In marketing, we can use the term … to describe both services and goods.
The physical things that people buy for personal use or for business are called
Put the stages of the product life cycle in the right order:
What makes services different from goods is that …
The quality of not being physical is called …

Компетентностный тест

Imagine you are running a startup that sells organic beauty products online. To promote your products and attract customers, you spend money on various marketing activities such as online ads, social media promotion, content marketing, and SEO.
In a specific month, you spent:
• $5000 on Google Ads
• $3000 on VK Ads
• $2000 on influencers
• $1000 on content creation for your blog
• $1000 on SEO
During this month, you managed to acquire 200 new customers.
What is the customer acquisition cost?
Suppose you own an online bookstore. You sent out an email campaign to 5000 of your subscribers, promoting a new collection of books. After the campaign, you noticed that 250 of those subscribers made a purchase. What is the conversion rate?
Let’s say you own a subscription-based streaming service. On average, customers stay subscribed to your service for 3 years. They pay $10 each month. The cost to service a subscriber each month is $2. What is the customer lifetime value?