Онлайн тесты на тему "Синергия | 2 семестр | Английский язык "

Тестовое задание на тему: 2 семестр. Английский язык (обучение)
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Описание работы

НЕГОСУДАРСТВЕННОЕ ОБРАЗОВАТЕЛЬНОЕ ЧАСТНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ «МОСКОВСКИЙ ФИНАНСОВО-ПРОМЫШЛЕННЫЙ УНИВЕРСИТЕТ
«СИНЕРГИЯ»

Из нескольких вариантов ответов выберите единственно правильный.
He … this article for three hours and hasn`t finished it yet.
Из нескольких вариантов ответов выберите единственно правильный
She … piano lessons since last June.
Выберите правильный вариант подчеркнутой формы глагола:
Два месяца назад мой друг закончил университет. Сейчас он ищет работу. Он отправил свое резюме нескольким компаниям. На днях его пригласили на собеседование. Если ему предложат интересную, высокооплачиваемую работу, он согласится .
Выберите правильный вариант подчеркнутой формы глагола
`` Твой компьютер подключен к Интернету?`` - ``Да, я пользуюсь Интернетом уже 4 года``. - `` Ты когда-нибудь думал о создании собственного сайта?`` - `` Как раз сейчас я делаю его. Как только он будет завершен, ты сможешь его увидеть. Думаю, он тебе понравится``.
Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
Из нескольких вариантов ответов выберите единственно правильный
If Tim … more carefully, he wouldn`t have made that mistake.
Из нескольких вариантов ответов выберите единственно правильный
If we`d found suitable premises, we … earlier.
Из нескольких вариантов ответов выберите единственно правильный
If I … about their financial problems, I woudn`t have done business with them.
Из нескольких вариантов ответов выберите единственно правильный
What will you do if your computer … ?
Выберите модальный глагол, соответствующий данному предложению.
He ... to have done that.
Выберите модальный глагол, соответствующий данному предложению.
You … have told me about it.
Выберите грамматическую конструкцию, соответствующую каждому предложению.
Would you mind … to the library with me?
Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
These students are known to have passed all the exams successfully.
Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
They seem to have learned all the rules.
Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
Scientists wanted the new methods of investigations to be introduced in the laboratories.
Прочитайте предложенный текст и выберите единственно правильный ответ.
In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptcy.
As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Communication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in international dealings the dimensions of these risks are often misjudged and misunderstood.
The emergence of the multinational corporation (MNC) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully committed to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits

One of the basic roles of the multinational corporation is ….
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In carrying out management functions, such as planning, organizing, motivating and controlling, a manager will be continually making decisions. Decision-making is a key management responsibility.
Some decisions are of the routine kind. They are decisions which are made fairly quickly and are based on judgement. Since a manager is experienced, he knows what to do in certain situations. He does not have to think too much before taking action. For example, a supervisor in a supermarket may decide, on the spot, to give a refund to a customer who has brought a product. The manager does not have to gather a great deal of additional information before making the decision.
Other decisions are often intuitive ones. They are not really rational. The manager may have a hunch or a gut feeling that a certain course of action is the right one. He will follow that hunch and act accordingly. Thus, when looking for an agent in an overseas market, a sales manager may have several companies to choose from. However, he may go for one organization simply because he feels it would be the most suitable agent. Such a decision is based on hunch, rather than rational thought.
Many decisions are more difficult to make since they involve problem-solving. Very often they are strategic decisions involving major courses of action which will affect the future direction of the enterprise. To make good decisions the manager should be able to select, rationally, a course of action. In practice, decisions are usually made in circumstances which are not ideal. They must be made quickly, with insufficient information. It is probably rare that a manager can make an entirely rational decision.
When a complex problem arises, like where to locate a factory or which new product to develop, the manager has to collect facts and weigh up courses of action. He must be systematic in dealing with the problem. A useful approach to this sort of decision -making is as follows: the process consists of four phases:
• defining the problem;
• analyzing and collecting information;
• working out options and
• deciding on the best solutions.

The key task of a manager is …
Прочитайте предложенный текст и выберите единственно правильный ответ в каждом задании.
Price, along with product, place, and promotion, are the variables that the marketing manager controls. Pricing is extremely important since it so directly affects an organization`s sales and profits. Naturally, profit objectives will guide pricing decisions. The marketing manager has to decide whether to maximize profits or establish a target return. A particular target might be a certain percentage return on sales or a certain percentage return on investment or, for a small family operation, the return might be a fixed dollar amount of profit to cover overhead and living expenses. With any objective, the time factor is crucial. What is an appropriate objective for the short-term may not be for the long-term and vice-versa.
Marketers are concerned with all the factors affecting price, in order to keep their products from faring poorly in a widely variable atmosphere. Even in service areas such as passenger fares and freight rates, where detailed prices are printed and distributed, influences may cause fluctuation. The marketing manager knows that the costs of the separate elements of the marketing mix can be recovered by proper pricing. The cost of the product itself—the promotion and selling associated with it, the distribution expenses, and profit — are all directly related to price. Thus price knits together the elements of the marketing mix and pays for their respective contributions. The marketing manager must analyze and reconcile the various elements of those variables which influence price, and must then decide on an optimal price policy.
The most fundamental part of any marketing analysis is the recognition of the competitive structure of the industry. Where there are many competitors offering the same type of product, price competition will be active. When there are great numbers of similar offerings, products tend to lose their individuality. Then differentiation becomes difficult, and marketers have little discretionary power to influence prices. It is in this circumstance that marketers and merchants alike look to sales techniques. Disposing of goods at reduced prices draws attention to the specific brand, in the hope that customers will continue to buy when prices return to "normal."

A target return is …
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Banks are among the most important financial institutions. The way in which a bank is organized and operates is determined by its objectives. The first and the most important function of a central bank is to accept responsibility for advising the government on the making of the country`s financial policy, and then to see that it is carried out. The aim of commercial banks is to earn profit. Over the years banks have developed organizational forms, or structures, designed to perform these various roles and to supply the services their customers demand.
A commercial bank which provides the` same range of services year after year is less likely to be successful. Successful competing in the constantly changing global business environment requires market-driven strategies that are responsive to customers` needs and wants. Executives who do not recognize the change`s occurring in the vast array of markets for products and services will not be able to cope with the unprecedented competitive pressure in the market place. To improve competitive advantages they are drastically altering their business and marketing strategies which may include downsizing, repositioning, market segmentation, altering the business portfolio, pricing, promotion and strategic alliances between companies. With the global increase in the number of competitors banks face in their major markets, more and more banking firms have become market-driven and more alert to the changing service demands of their customers and also to the challenges posed by bank and nonbank competitors. This trend forced bank managers to become more concerned with service marketing activities and with profitability and growth.
Banks are usually organized to follow their functions and supply the services as efficiently as possible. Moreover, as larger banks generally offer more services, a bank`s size is also a significant factor in determining how banks are organized.
Bank organization is determined by …