Онлайн тесты на тему "Синергия | 4 семестр | Английский язык "

Тестовое задание на тему: 4 семестр. Английский язык (пересдача)
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НЕГОСУДАРСТВЕННОЕ ОБРАЗОВАТЕЛЬНОЕ ЧАСТНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ «МОСКОВСКИЙ ФИНАНСОВО-ПРОМЫШЛЕННЫЙ УНИВЕРСИТЕТ
«СИНЕРГИЯ»

Из нескольких вариантов ответов выберите единственно правильный.
He said that he … her for several years.
Из нескольких вариантов ответов выберите единственно правильный
She … piano lessons since last June.
Выберите правильный вариант подчеркнутой формы глагола
Сколько времени ты уже учишь английский язык?`` - `` Я начал учить английский три года назад, потому что понимал; что буду пользоваться им на работе. До этого я учил французский. На следующей неделе я еду на языковые курсы в Англию. Думаю, поездка будет полезной и приятной.
Выберите правильный вариант подчеркнутой формы глагола
``Посмотри! Здесь появился новый бизнес-центр. Когда его построили?`` - ``Он еще не закончен. Когда строительство будет завершено, он будет оборудован самыми современными средствами связи``. - ``Три года назад я не мог себе представить, что город так изменится к моему приезду.``
Выберите правильный вариант подчеркнутой формы глагола
`` Твой компьютер подключен к Интернету?`` - ``Да, я пользуюсь Интернетом уже 4 года``. - `` Ты когда-нибудь думал о создании собственного сайта?`` - `` Как раз сейчас я делаю его. Как только он будет завершен , ты сможешь его увидеть. Думаю, он тебе понравится``.
Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
Из нескольких вариантов ответов выберите единственно правильный
If we`d found suitable premises, we … earlier.
Из нескольких вариантов ответов выберите единственно правильный
If our side … better prepared, we could have succeeded in the negotiations.
Выберите модальный глагол, соответствующий данному предложению.
The weather forecast says it... snow tomorrow.
Выберите модальный глагол, соответствующий данному предложению.
Sometimes customs clearance … be difficult to obtain.
Выберите модальный глагол, соответствующий данному предложению.
Their product … be selling very well, otherwise the company would not have increased the production.
Выберите модальный глагол, соответствующий данному предложению.
Scrutiny … reveal opportunities to increase sales.
Выберите грамматическую конструкцию, соответствующую каждому предложению.
We managed ... home in two hours.
Выберите грамматическую конструкцию, соответствующую каждому предложению.
He felt like … the whole affair.
Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
I want my sister to do the shopping.
Прочитайте предложенный текст и выберите единственно правильный ответ
Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in,order to achieve long-term goals. A comprehensive statement of an organization`s strategies, along with`its mission arid goals, constitutes an organization`s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies.
The strategic management process is made up of several major components. The process begins with identifying the organization`s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management: process triat includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals.

A strategic plan is …
Прочитайте предложенный текст и выберите единственно правильный ответ в каждом задании.
Price, along with product, place, and promotion, are the variables that the marketing manager controls. Pricing is extremely important since it so directly affects an organization`s sales and profits. Naturally, profit objectives will guide pricing decisions. The marketing manager has to decide whether to maximize profits or establish a target return. A particular target might be a certain percentage return on sales or a certain percentage return on investment or, for a small family operation, the return might be a fixed dollar amount of profit to cover overhead and living expenses. With any objective, the time factor is crucial. What is an appropriate objective for the short-term may not be for the long-term and vice-versa.
Marketers are concerned with all the factors affecting price, in order to keep their products from faring poorly in a widely variable atmosphere. Even in service areas such as passenger fares and freight rates, where detailed prices are printed and distributed, influences may cause fluctuation. The marketing manager knows that the costs of the separate elements of the marketing mix can be recovered by proper pricing. The cost of the product itself—the promotion and selling associated with it, the distribution expenses, and profit — are all directly related to price. Thus price knits together the elements of the marketing mix and pays for their respective contributions. The marketing manager must analyze and reconcile the various elements of those variables which influence price, and must then decide on an optimal price policy.
The most fundamental part of any marketing analysis is the recognition of the competitive structure of the industry. Where there are many competitors offering the same type of product, price competition will be active. When there are great numbers of similar offerings, products tend to lose their individuality. Then differentiation becomes difficult, and marketers have little discretionary power to influence prices. It is in this circumstance that marketers and merchants alike look to sales techniques. Disposing of goods at reduced prices draws attention to the specific brand, in the hope that customers will continue to buy when prices return to "normal."

When do maketers start looking for new selling techniques?
Почитайте предложенный текст и выберите единственно правильный ответ
Banks are among the most important financial institutions. The way in which a bank is organized and operates is determined by its objectives. The first and the most important function of a central bank is to accept responsibility for advising the government on the making of the country`s financial policy, and then to see that it is carried out. The aim of commercial banks is to earn profit. Over the years banks have developed organizational forms, or structures, designed to perform these various roles and to supply the services their customers demand.
A commercial bank which provides the` same range of services year after year is less likely to be successful. Successful competing in the constantly changing global business environment requires market-driven strategies that are responsive to customers` needs and wants. Executives who do not recognize the change`s occurring in the vast array of markets for products and services will not be able to cope with the unprecedented competitive pressure in the market place. To improve competitive advantages they are drastically altering their business and marketing strategies which may include downsizing, repositioning, market segmentation, altering the business portfolio, pricing, promotion and strategic alliances between companies. With the global increase in the number of competitors banks face in their major markets, more and more banking firms have become market-driven and more alert to the changing service demands of their customers and also to the challenges posed by bank and nonbank competitors. This trend forced bank managers to become more concerned with service marketing activities and with profitability and growth.
Banks are usually organized to follow their functions and supply the services as efficiently as possible. Moreover, as larger banks generally offer more services, a bank`s size is also a significant factor in determining how banks are organized.
According to the text, the aims of a central bank and commercial banks are …
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